The Path to Transparency

After fifteen years in Internet development technology, awash in acronyms, mysterious protocols, and tech-speak, we’ve arrived at a conclusion of absolutes: only technical people in the industry care for our fantastically complicated systems and protocols, acronyms, and tech speak. Our clients, you, the business people of the world who’s interest is in utilizing the Internet as a medium to advance business are largely frustrated by our industry, developers, and protocols. There are many stories, and many of them bad regarding industry practices and questionable principles.

Beyond the baffling complexity of the Internet medium, it’s relatively young age, and younger talent, the industry has grown faster in financial opportunity than traditional hard-earned principles of industry can typically yield similar prosperity. Sadly, the industry’s tenacity in surviving the Dot-com correction with many of its initial principles of opportunism and entitlement has relented. Extraordinary profit margins founded on remarkable hourly rates for services continue with many in the industry.

Clearian Communications was formed as a marketing, advertising, and Internet technology advocacy agency. We are advocates on behalf of our clients’ reasonable expectations of honesty, integrity, competent services, and a parting of the confounding curtain behind which much of technology typically resides. We are a plain language agency to the extent possible; an explanation is awaiting every question posed to us about our processes, technology choices, technology partnerships, and our fees for services; transparency.

Late in 1996 after a decade in traditional mass-merchant product marketing management – and at the dawn of AOL’s browser 1.0 and 14.4 kilobit per-second dial-up modems – founder Patrick Cunningham took the helm as General Manager of the Internet Business Services Division of Eisenberg Communications Group. The division was established to contribute Website development capability to the advertising sales division capitalizing on a cross-marketing program.

Shortly thereafter Mr. Cunningham co-founded Infinite Axis, a Westlake Village, CA Internet technology development corporation providing revenue generating and cost reducing Internet data systems to a number of Fortune-500 corporations and over fifty clients in various industries, with an emphasis in merchant banking, publishing and healthcare.

Clearian Communications is consolidation of experience in traditional marketing and advertising along with deep experience in Internet technology and online marketing. In essence, we are full service agency supporting your diverse business needs for print sales materials, advertising, tradeshow, and Internet presence.

Experience and wisdom has lead us toward prudence in our choices about our business offering, vendor relationships, and technology partnerships. In advocating for reasonable service fees on behalf of our clients, Clearian employs a low-overhead model through virtual office operations, out-sourced technology services typically requiring large capital investment, and a dynamic staff of talented contractors and agencies.Our model is in stark contrast to the typical agency, and we hope you will take advantage of an honest and transparent relationship with us, as well as reasonably priced services for your marketing, advertising and Web needs.

As a company founded on the philosophy of transparency and integrity, we seek in every way possible to inform you about the behind-the-scenes process of Web development concerning your project. It is our hope that our relationship will yield an effective Web presence for you, as well as a clear and useful understanding of what is involved in establishing and maintaining that presence.

To the extent you care to participate in the process, we will educate you on how to manage and regularly update your site’s information and products – a critical component in a Website’s search engine visibility – as well as best representing your company’s current offering.